Coaching, taken seriously.

The Deep Dive is a passion project from two coach developers — Sam and Dave — with two decades between us working with coaches across a range of sports. We write in different styles. We agree on one thing: coaching deserves to be thought about properly. Coaches shape the lives of the athletes they work with. That's a lot of influence to hand someone without asking hard questions about it. So we get below the surface; challenging assumptions, poking at the beliefs coaches take for granted.

Teller (of Penn & Teller) put it well: "Sometimes magic is just someone spending more time on something than anyone else might reasonably expect." That's the whole idea. We're here to spend more time thinking about coaching than most people reasonably would, and to bring you along. Every fortnight, one theme, one newsletter. It's our attempt to put words to what we actually think about when we think about coaching.

Want to work with us? We help coaches and organisations move past surface-level thinking. Reach out
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